Springtime in New York is still the season for a longtime media industry ritual: upfronts.
As the pay-TV universe keeps shrinking, though, so does the once-prolix scale of the upfronts and their teen-age cousin, the NewFronts. Even so, the city still does light up in April and May with a spree of glitzy pitches designed to generate press attention and advertiser interest. Despite the darkening skies of the U.S. economy, with tariffs and other factors unsettling the ad marketplace, the 2025 edition of the upfronts and NewFronts figures to keep the decades-old tradition alive.
Things have technically gotten underway with a handful of happenings, but the main events will fall between May 5 and May 14. (See the full calendar below.) Sinclair, which owns a large local TV station portfolio and the Tennis Channel, is holding an upfront Thursday at Moonlight Studios. E.W. Scripps and AMC Networks hosted
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