ABC’s Thursday duo of 9-1-1 and 9-1-1: Nashville scored season highs in Live+Same Day viewership with their most recent episodes on March 26.
Facing March Madness on CBS and MLB opening night NBC, 9-1-1 drew 4.8M total viewers in L+SD at 8 PM, according to Nielsen National Live +Same Day Big Data Plus Panel Ratings. Spinoff 9-1-1: Nashville held onto most of its lead-in with 4.02M at 9 PM, a series high viewership for the rookie.
It is notable that 9-1-1 and 9-1-1: Nashville hit L+SD highs a couple of weeks after the start of daylight saving time which traditionally suppresses live viewing at 8 PM. Live viewing remains crucial for broadcast networks’ ad revenue, which makes maintaining healthy linear ratings important amid audiences’ migration to streaming.
On linear over three days, 9-1-1 amassed 5.94M total viewers, 9-1-1: Nashville delivered 5.34M, both nearly matching their
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