David Beckham … broadcaster?
The soccer superstar and Inter Miami owner will host alternative broadcasts for UEFA Champions League games on Paramount+, part of a what is described as a marketing partnership with CBS Sports.
Beckham announced the deal during an appearance on the UEFA Champions League Today studio show Tuesday.
The altcasts, Beckham & Friends, will see the soccer legend “joined by his friends from the worlds of sports, media and entertainment,” as they cover the UEFA Champions League Semifinal Leg 2 matches and the UEFA Champions League Final.
The deal covers altcasts that will run through 2026 on Paramount+. The broadcasts will be produced by CBS Sports in collaboration with UEFA Champions League, Authentic, and Relevent Sports, a firm which is described as “crucial” to developing the concept.
Paramount+ streams some 1,500 soccer matches every year, including UEFA Champions League, the
...
Keep reading this article on Hollywood Reporter.
