AMC is the latest to benefit from the Netflix effect, with A Discovery of Witches and Dark Winds jumping onto the Nielsen charts in the week the series debuted on the streamer.
Dark Winds tallied 929M minutes viewed from August 19 to August 25 with a strong concentration among the 50+ audience, Nielsen reported Thursday. With only 12 episodes across two seasons, it’s an outsized success for the series, putting it at fourth place on the overall charts.
Meanwhile, A Discovery of Witches racked up 849M minutes viewed from August 19 to August 25, which put it at No. 7 on the overall list. Both Dark Winds and A Discovery of Witches landed on the streamer on August 19, making this quite an impressive first week for the series.
A Discovery of Witches drew 48% of its audience from the 18-49 demo, making its performance
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