Netflix plans to add signature flourishes to its live broadcasts of two Christmas Day NFL games, but remains circumspect about paying billions for major sports rights.
That was the view from Co-CEO Greg Peters, who covered sports, advertising and a couple of other topics in a 25-minute appearance Friday at the FT Business of Entertainment Summit.
“We look at the two Christmas Day NFL games as more like an event kind of thing, where for one day football will be on Netflix,” Peters said. “Hopefully, those will be amazing games and we’ll all be talking about what’s going on there. And we plan to ‘Netflix-ify’ them a little bit, so we’ll plan to have a little bit of stuff around the games with our talent and stuff like that that will hopefully make it super-fun.”
As enthusiastic as the company is about sports (as evidenced by
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