The NFL may be the biggest event programming on TV, but Netflix thinks that it can also bring something to that table.
At a Financial Times conference Friday, Netflix co-CEO Greg Peters touched on a number of topics close to the streamer, including how he sees the use of artificial intelligence in the entertainment business, and Netflix’s foray into advertising, which he is leading.
And of course there’s live sports, an area where Netflix always seems to be the center of attention. In the case of the NFL, Peters said that the company is approaching it as a singular event, rather than something with a more regular cadence (“for one day, football will be on Netflix,” he said), and hinted that the streaming giant has plans to approach NFL games a bit differently than other rightsholders.
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