Monika Shergill says Netflix has hit its “stride” in India, but warned that “supply is not meeting the demand” in the world’s most populous country.
Speaking at the APOS conference in Bali, Shergill touted Netflix’s growth in the country, noting that it was the streamer’s second-largest territory for paid net adds in the second quarter of this year, and the third-largest in revenue percentage growth. However, the creative sector is struggling to meet the growing appetite, she added.
“Over the years we’ve been steadily building and we’ve hit our stride now,” said Shergill. “The single most important thing that has done this for us is the absolute focus on local storytelling, which is at the heart of our strategy in India. How we make people feel about the entertainment that they consume is going to decide how we grow, how we keep them engaged. And for Netflix, the
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