Earlier this year, Amazon‘s Prime Video shook up the world of advertising.
The streaming giant flipped a metaphorical switch, and turned on ads for all of its Prime Video users. Prime subs could pay a couple of dollars extra per month to avoid ads, but by all accounts very few did.
The switch instantly made Prime the largest ad-supported subscription streaming service in the world, and it took full advantage of the move, securing more than $1.8 billion in upfront commitments this year, per The Information.
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Now Amazon is in prime position (pun intended) to continue that growth into 2025, as a number of strategic moves appear set to converge.
To start, Prime Video is expected to add more inventory to the service, though the exact nature of what that will look like remains unclear. It could mean
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Keep reading this article on Hollywood Reporter.
