The calendar may still read October, but Hallmark’s Countdown to Christmas officially kicked off on Friday, October 18.
The linear cable network, owned by Crown Media and Hallmark (yes, the greeting card company), cranks out new made-for-TV romantic movies multiple times a month in addition to original series like When Calls the Heart.
This year, the network plans to release 42 new movies in the weeks between Halloween and New Year’s despite still-growing competition from Great American Country Family, a network comprised mainly of former Hallmark executives and talent.
The network is embracing diversity even further this year, featuring people of color and LGBTQ+ characters more consistently (as opposed to GAC Family, which some critics say started a culture war over ex-Hallmark, current-GAC star Candace Cameron Bure’s 2022 comments about keeping “traditional marriage” at the center of its movies). The move by Hallmark has been viewed as a
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