Fox streamer Tubi has hired one of the architects behind ITVX as its first General Manager in the UK.
Ross Appleton takes on the newly-created role shortly after Tubi launched in the nation. He will be responsible for setting commercial and content strategy, scaling the company’s UK team, and continuing to grow Tubi across the nation.
Appleton joins after spending 12 years at ITV, where he was a launch director for fledgling free streamer ITVX and most recently served as Director of Operations for Streaming.
Tubi launched in the UK earlier this year with more than 20,000 movies and TV episodes including the likes of Marvel’s Runaways and Billy Elliot, and originals such as Slay and House of Heat, with content from Disney, Lionsgate, NBCUniversal and Sony Pictures Entertainment. Speaking to Deadline over the summer, CEO Anjali Sud talked up Tubi’s bid to attract “fandoms and communities” from the nation with
...
Keep reading this article on DEADLINE.
