EXCLUSIVE: Wizards Beyond Waverly Place has cast a spell on the kids.
The sequel series is off to a promising start, with the first episode driving 3.2M views globally in the first 12 days of streaming to become Disney Channel‘s most-watched series premiere ever on Disney+, according to the Walt Disney Company. Like Netflix, Disney defines views as total stream time divided by runtime.
“Wizards Beyond Waverly Place has reintroduced the magic of the Russo family to a new generation, resonating with audiences across platforms,” Ayo Davis, president, Disney Branded Television, said in a statement. “Its standout debut reflects the enduring appeal and relevance of this beloved franchise – and the creativity and talent driving this new chapter.”
Particularly, the series did great among the younger crowd, as expected. It was the top streaming series in the U.S. among Kids 6-11, Girls 6-11, Teens, and Adults
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