Amazon announced plans to discontinue its free, ad-supported streaming platform Freevee, with the service’s content transitioning to Prime Video in the coming weeks. The change affects viewers in all territories where Freevee operates: the United States, United Kingdom, Germany, and Austria, Deadline reports.
An Amazon spokesperson outlined the company’s strategy per the outlet: “We have built Prime Video into a first-stop entertainment destination where customers can personalize their viewing experience by streaming exclusive Prime member entertainment produced by Amazon MGM Studios, licensed movies and series, content from other services as an add-on subscription, live sports, blockbuster movies and series to rent or buy, FAST Channels and the complete Amazon Freevee content offering.”
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The representative added: “To deliver a simpler viewing experience for customers, we have decided to phase out Freevee branding. There will be no change to the content available for Prime members, and
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