Nearly four-and-a-half years after Max launched in the U.S., Warner Bros. Discovery‘s streaming platform finally debuted in several key Asian markets this week.
On Nov. 19, Max became available to customers in Hong Kong and Taiwan, as well as the five biggest Southeast Asian countries of Indonesia, Malaysia, Thailand, Singapore and the Philippines. Outwardly, the long delayed introduction of Max into some of the fastest-growing economies in the world may seem odd, especially as streaming rivals Netflix, Amazon Prime Video and Disney+ have established strong footholds in many of these markets. But the reality was that WBD had various licensing agreements across the Asia Pacific region, which took years to run their course. Indeed, the company’s distribution deal with Foxtel doesn’t expire till 2025, allowing Max to launch in Australia next year.
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