The presidential election and the conclusion of the World Series helped drive overall TV use to a nine-month high in November. But despite those big events on linear TV platforms, both cable and broadcast outlets lost some share of viewing in Nielsen‘s monthly platform rankings.
The ratings service’s Gauge snapshot for November also shows streaming hitting another all-time high in share of TV usage — the fourth such milestone in the past seven months — for the November period, which ran from Oct. 28-Nov. 24 and therefore doesn’t include Thanksgiving, one of the biggest broadcast viewing days of the year.
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TV viewing as a whole rose by about 5 percent compared to October, driven by events across all platforms. Streaming services accounted for 41.6 percent of TV use for the month, up from 40.5 percent, with programming like Netflix’s Jake Paul-Mike Tyson
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