Warner Bros. Discovery has tapped former Netflix exec Eric Pallotta to spearhead social strategies and editorial campaigns as part of marketing for the Max streaming platform.
As group senior vp of global brand, social and editorial for WBD’s direct-to-consumer division, Pallotta will drive social strategies and editorial campaigns for the studio’s flagship streaming platform.
“I am so honored to join Max and lead the global brand social and editorial team. Max is home to some of the world’s most beloved shows and movies, and I cannot wait to contribute to its growth and success by creating a space for earned media and social initiatives that elevate Max in the marketplace and champion global fandom,” Pallotta said in a statement on Monday.
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