To say Netflix has a lot riding on the return of Squid Game is an understatement.
The South Korean series immediately emerged as a flagship show when it debuted three years ago. Since then there have been countless Halloween costumes worn, tickets to live Squid Game experiences sold, and ample anticipation for the show’s return to the streaming service.
And the debut of its second season on Dec. 26 — one day after Netflix hosts its first NFL games, where the show is expected to receive a healthy promotional push — only further underscores the company’s bet on the IP.
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So big is Squid Game to Netflix, that the service is also endeavoring to use the show to help boost its still-nascent video game business, making a couple of unprecedented strategic moves in the process.
On Dec. 17,
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