The first NFL games on Netflix brought in big audiences for the streamer — and the biggest ever for a streaming NFL matchup. But they came up short of the audience for last year’s Yuletide contests that ran on broadcast networks.
The NBA also enjoyed a fruitful Christmas, with its five-game slate growing by a collective 84 percent from a year ago.
Netflix’s two games averaged 24.2 million viewers, according to Nielsen fast national ratings (Nielsen is providing U.S. data for the games, as the NFL likes audience measurement to be uniform across all of its media partners). The early afternoon matchup between the Kansas City Chiefs and Pittsburgh Steelers posted 24.1 million viewers, and the Baltimore Ravens’ win over the Houston Texans came in at 24.3 million (both figures include over-the-air broadcasts in the teams’ local markets). The Netflix audience peaked at 27 million viewers during
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