Roku, the pioneer of streaming on TV, passed 90 million streaming households in the first week of January, a milestone, it said, as streaming becomes the leading way to watch television.
That’s up from 85.5 million in October. Roku is now in nearly half of all U.S. broadband households.
“Roku’s extensive scale sets us apart in the streaming industry, with more engagement than any other TV OS platform in the U.S.,” said founder and CEO Anthony Wood, taking a victory lap.“Thanks to our laser focus on simplifying and enhancing the streamer’s journey, Roku is the preferred choice for millions of viewers. I’m grateful to our customers, partners, advertisers, and employees for helping us reach this notable milestone.”
It hits the number at a still complicated but increasingly exciting time for media with M&A, partnerships and consolidation anticipated this year — kicked off yesterday with Disney’s plan
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