An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast – took the stage at CES on Wednesday to discuss their latest effort to compete with Big Tech.
Universal Ads, as the new venture is called, was announced Monday as a collaborative effort to combat the domination of Google, Meta and other tech giants when it comes to “SMBs,” the trade term for small and mid-sized businesses. The essential goal is to make premium video more widely available.
NBCU ads and partnerships chief Mark Marshall cited a real business called Joe’s Pizza during the panel discussion numerous times, half-jokingly but sincerely, as an example. “For Joe’s Pizza in my home town of New Canaan, CT – shoutout to Joe’s – it’s never been an option for them to advertise on Sunday Night Football. Now they can.” The Farmer’s Dog
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