EXCLUSIVE: Channel 5 streamer My5 grew at double the rate of its competitors last year, according to research supplied by the Paramount-owned network.
Views to the All Creatures Great and Small streamer rose by 53%, Channel 5 said, which was well ahead of BBC iPlayer in second place with 24%. According to the data, which came from ratings agency Barb’s TV Viewing Minutes year-on-year growth breakdowns, ITVX was third with 22% and Channel 4 posted 15%. During this era of linear decline, UK broadcasters have consistently talked up their streaming services as a way of arresting a drop-off in overnight viewers.
My5 admittedly comes from a lower audience base than its larger rivals and Channel 5 declined to give numbers. Channel 5 highlighted shows that have broken out on My5 including All Creatures Great and Small, which airs on PBS in the U.S., and Sheridan Smith-starring thriller
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