Amazon’s Prime Video drew its biggest NFL audience to date with a wild card playoff game — although it didn’t quite match past streaming-exclusive matchups. As a whole, the opening weekend of the playoffs is trending down some from last season.
The Baltimore Ravens’ 28-14 win over the Pittsburgh Steelers in primetime Saturday averaged 22.07 million viewers for Prime Video, according to Nielsen. That figure is easily the biggest audience ever for an NFL game on the platform, topping a Dec. 5 matchup between the Detroit Lions and Green Bay Packers (17.29 million) by almost 5 million viewers.
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The audience peaked at 9 p.m. ET with 24.66 million viewers, the largest concurrent audience ever on Prime Video in the United States. The game as a whole, however, fell a little shy of last year’s streaming-exclusive playoff matchup on Peacock, which averaged
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