The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen‘s monthly snapshot of TV use.
The ratings service’s December Gauge rankings — which, due to a quirk of how Nielsen collects its data, also includes the last week of November — show streaming services commanding an all-time high of 43.3 percent of all TV viewing in the United States. That’s within a few percentage points of the combined 46.2 percent for broadcast (22.4 percent) and cable (23.8 percent) for the month.
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YouTube, as usual, was the top individual streaming service with 11.1 percent of TV use, up from 10.8 percent in the November rankings and its best showing to date. Netflix — which had two heavily watched NFL games on Christmas — matched its all-time
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