Max and Starz are joining forces in a new streaming bundle launching on Prime Video in the U.S.
The offering will cost $20.99 a month, about 25% less than the price of signing up to each one individually. Given the sizable movie catalogs on each service and the legacy of HBO and Starz as premium cable networks, the duo makes for an interesting “back to the future” proposition. Along with Roku, Amazon’s Prime Video is one of the primary gateways for streaming in the U.S.
The streaming services’ parent companies, Warner Bros. Discovery (Max) and Lionsgate (Starz) have been pursuing bundled offerings as they seek greater scale. Max, Disney+ and Hulu are available in a combo rolled out last year, and Starz set a bundle with AMC+ via smart-TV maker Vizio, among many other recent deals. As prices have risen for both consumers and streaming operators, consolidation via
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