Paramount+’s Landman continued its upward trajectory in the first few days of 2025, hitting its best viewing-time mark so far in Nielsen’s streaming rankings. Squid Game had a second straight huge week for Netflix as well.
The Korean hit drew just under 4.6 billion minutes of viewing in the United States for the week of Dec. 30-Jan. 5, topping the 4 billion mark again a week after its season two premiere. The series fell by less than 7 percent week-to-week from the 4.92 billion minutes it had for its long-awaited return.
Landman snagged 1.3 billion minutes of watch time in the week leading up to its ninth episode. The Taylor Sheridan series, starring Billy Bob Thornton, has improved its totals in every week since it first hit the rankings in late November.
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