Continuing the wave of recent streaming bundles, BET+ and Starz are joining a combo launching today via Amazon’s Prime Video.
The U.S. offering will cost $15.99 a month, about 30% less than the cost of subscribing to each outlet individually.
The bundle news follows a similar announcement last month with Prime Video packaging Starz with Warner Bros. Discovery’s Max.
Third-party bundles have grown much more common in recent years as streaming operators grapple with rising costs and the complex task of improving the streaming experience for consumers and advertisers. In all but a few cases, the bundles are primarily marketing and fulfillment initiatives, with the individual services remaining separate. Netflix, the market leader, has expressed firm resistance to bundles, saying in a letter to shareholders last fall that they work best for streaming services “which lack our breadth of content.”
BET+ launched in 2019 and by
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