Prime Video’s “Beast Games” has become an undeniable hit, climbing to No. 1 on the platform, racking up millions of viewers and generating social media buzz. But its success could mark the beginning of a trend that might not be so great for the future of streaming.
The show, which throws influencers into a high-stakes competition reminiscent of “Squid Games,” has shown that audiences are willing to tune in for creator-led TV. And now, as Business Insider reports, Hollywood is eager to cash in, with streaming giants like Netflix and Disney Plus eyeing their own influencer-driven shows.
On the surface, it makes sense: Social media stars come with ready-made fan bases, massive engagement and the ability to keep eyes glued to the screen. With their domination of platforms like TikTok and YouTube, influencer shows seems like a natural
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