As much of ad sales milestone as 2024 was for Amazon’s Prime Video, 2025 figures to be even bigger thanks to the addition of NBA and WNBA games to the slate.
“This is a pivotal year for us,” Danielle Carney, Amazon’s Head of US Video and Live Sports Sales, told Deadline in an interview. “We are transitioning from a single-sport upfront to a multi-sport upfront, so our conversations this year will not be focused on just one sport.”
Last year, which was the third of an 11-year exclusive deal with the NFL for Thursday Night Football, Prime Video also began putting ads on films and series for the first time. The tech giant hosted its first upfront presentation for advertisers, a splashy affair in New York last spring. With ratings momentum building for the NFL and more traction for originals, the company exceeded its internal projection of $1.8 billion
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