Since 2020, sports comedy-drama Ted Lasso has been the crown jewel in Apple TV’s crown, but no longer. Now, with an impressive 589 million minutes watched during the week of January 13, the sci-fi psychological thriller Severance has broken every prior record on the service. It’s also been a massive driver of subscriptions to the service, with a +126% increase in new subscribers for the first half of January versus the first half of December, and a huge hit on social media.
The series stars Adam Scott as Mark Scout, an employee of sinister tech corporation Lumon Industries where workers agree to a “severance” procedure in which their work selves (their “innies”) are unaware of anything that goes on in the outside world, and their “outies” have no idea what they actually do while at work. Conspiracies abound, and the characters work to find out more about the lives of
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