Max‘s long-awaited standalone launch in Southeast Asia proved to be a success, with Warner Bros. Discovery’s streamer capturing 1.4 million subscribers in the region in Q4 2024, according to new research.
In The Southeast Asia Online Video Consumer Insights & Analytics Report published by Singapore-based media consultancy Media Partners Asia (MPA), Max entered five Southeast Asian markets — Thailand, Malaysia, Indonesia, Singapore and the Philippines — in November 2024 and captured 26 percent of Q4 net customer additions for streaming services in SEA. Max launched with key titles such as House of the Dragon, The Big Bang Theory and Friends and its success was driven by a strong performance in Thailand, according to the report. MPA predicts that Max will continue to see increased engagement and subscriber growth in 2025 as the service rolls out new originals, most notably the Thailand-set third season of HBO’s wildly successful The White Lotus,
...
Keep reading this article on Hollywood Reporter.
