Warner Bros. Discovery‘s streamer Max, which just unveiled its Australia launch date, and Fox Corp.’s Tubi were in focus at MIP London on Wednesday, with a focus on their U.K. strategies.
Leah Hooper Rosa, executive vp, streaming lead EMEA at Warner Bros. Discovery, discussed the Max launch in the U.K. that is planned for 2026 as part of its broader rollout across the globe. “We are striving to be a top 3 streamer with Max” overall, she said. In the U.K. overall, she acknowledged the competitive nature of the market but expressed confidence. “It all comes down to content,” she said. “If we don’t have great content, we are not going to survive.”
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Hooper Rosa said her key focus is working with the technology team to ensure that “every platform works from day 1” at the U.K. launch and that the service
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