Amazon‘s Prime Video has launched a pilot program using AI tools to dub select movies and series into English and Latin American Spanish.
The initiative, which launched Wednesday, is intended to make the streaming service’s “vast streaming library accessible to even more customers,” the company wrote in a blog post.
The AI-assisted dubbing will be used for licensed movies and series that would not otherwise have been dubbed. The 12 licensed movies and series being tested including titles like El Cid: La Leyenda, Mi Mamá Lora, and Long Lost.
“At Prime Video, we believe in improving customers’ experience with practical and useful AI innovation,” said Raf Soltanovich, VP of technology at Prime Video and Amazon MGM Studios. “AI-aided dubbing is only available on titles that do not have dubbing support, and we are eager to explore a new way to make series and movies more accessible and enjoyable.”
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