Netflix’s password-sharing crackdown proved to be a major success in getting more people to sign up to its streaming service worldwide.
But now that subscriber growth is set to slow after the benefits of reducing the number of users per subscription has run its course. “It is likely Netflix has a few more quarters of strong subscriber growth driven by its content slate and ad-tier, but we do expect the benefits of the password-sharing crackdown to slow,” Robert Fishman, an analyst with MoffettNathanson Research, wrote in a March 6 report.
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That analysis released on Thursday was followed by stock in Netflix falling by $84.56, or 8.5 percent, to close at $906.36 on the day. Any future fall off in subscriber growth will be hard to measure as Netflix stopped reporting quarterly subscriber numbers at the beginning of 2025 to focus on revenue
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