The WWE Is Entering a New Era With Netflix. Paul Heyman Wants to Embrace the Change

The first episode of WWE Raw on Netflix Jan. 6 was, in the words of a top executive at the company, perhaps the most important episode of the show’s 32-year history. The WWE inked a 10 year, $5 billion deal with the global streaming giant last year, and the episode was meant to be a grand introduction to the platform, with Netflix stars and executives in the crowd, and an opening monologue from Dwayne “The Rock” Johnson.

And for the very first WWE match on Netflix, the company delivered a payoff for fans, and a storyline that it hoped would introduce the stakes at play to the new Netflix audience. Roman Reigns, the six-time former WWE champion and founder of the “Bloodline,” had been banished from the faction he founded, with his rival Solo Sikoa assuming control.

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