How do you stand out in a crowded upfront environment that now includes tech giants alongside legacy entertainment companies?
Going early helps, and so is being a bit different. So this week AMC Networks plans to gather its brand marketing partners and clients, and in an unusual twist its distribution partners (think pay-TV companies and other platforms that distribute AMC Networks content), in what it is describing as an “immersive” showcase for its programming.
“We can’t be so assumptive that everyone watches all of our shows, so it’s up to us to really bring them to life and at least ensure that everyone there wants to [watch] when they leave,” AMC Networks chief commercial officer Kim Kelleher tells The Hollywood Reporter in an interview, adding that the company is widening the aperture of who the audience is for an upfront in order to acknowledge the complex nature of
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