EXCLUSIVE: Pam Levine, who recently exited Disney Branded Television and National Geographic as Head of Marketing, is going to Netflix as VP, UCAN Marketing & Publicity. This executive move, I understand, was always in the works for a while.
At Netflix, Levine will oversee all publicity and marketing for U.S. and Canada film and series, and report to chief marketing officer Marian Lee.
An internal memo about this is imminent, I hear, at the streamer.
Levine, a former 20th Century Fox and HBO marketing chief, joined Disney General Entertainment in June 2022. In the role, she led an integrated internal agency that spanned brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, supporting content created for Disney+ as well as the Disney- and National Geographic-branded linear networks.
Her big campaigns at Disney Branded Television included Percy Jackson & the Olympians; The
...
Keep reading this article on DEADLINE.
