Piper Rockelle is a 17-year-old influencer known by millions for sharing a mix of lifestyle and comedic content on social media. But the teenager’s life has reached an even wider audience than ever before as the subject of the chilling new Netflix documentary series Bad Influence: The Dark Side of Kidfluencing, which sheds light on her momager’s questionable tactics and toxic behavior behind the scenes that led to a massive lawsuit in 2022.
Rockelle built a massive YouTube following of 12.1 million subscribers, thanks in part to the sprawling cast of kid influencers who her mother, Tiffany Smith, recruited as collaborators. Known as The Squad, these content creators — which included Sophie Fergi, Lev Cameron, and more — worked on elaborate skits and orchestrated lifestyle content in which they posed as Rockelle’s friends and love interests. But not everything was as bright and cheery as Rockelle’s content would lead you
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