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Netflix has been experimenting with vertical videos, a la social media platforms, since 2018, when it first introduced mobile previews that offered 30-second snapshots. Three years later, the streaming giant rolled out Fast Laughs, an endlessly-scrolling feed of clips from Netflix content.
These features, however, have only been available in limited capacity, and the rollout has been a bit haphazard. As of 2025, I don’t have access to any of those features on Android or iOS, despite living in one of the platform’s biggest markets.
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It seems Netflix is giving the concept another go. Earlier today, the company announced a massive overhaul for the Netflix home experience, including upgrades to the Search and recommendation systems. Additionally, the company revealed a TikTok-inspired vertical video feed featuring highlight clips from TV shows and films.
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