EXCLUSIVE: David Eilenberg is returning to ITV America in a big way.
Eilenberg, who was head of content at Roku Media for the last two years, is returning to the Love Island USA producer as Creative Director.
It marks a significant reunion for Eilenberg, who spent six years at the American arm of the British broadcaster and studio, before moving to the buyer side in 2022, and a statement hire for the company.
It is a newly created role for Eilenberg, who will oversee the creative direction of ITV America, leading all creative development across the company’s unscripted series – including formats, documentary, competition and more – and its brand and digital content initiatives.
As ITV America searches for new hits to follow the success of Love Island USA, which really broke through on Peacock with its sixth season, Eilenberg will work closely with ITV
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