Lachlan Murdoch Sets Name For New Fox Streaming Service

Lachlan Murdoch said the new Fox streaming service he’s been teasing for months will be called Fox One and will launch before the start of football season this fall. He promised analysts on a call today that more details are to come.

Pricing is still a key questions and said the price “will be in line with our wholesale pricing,” so it will be “healthy.” And he said at the conference after strong March quarter earnings that the company will be seeking out partnerships with other distributors and streaming services. “Will will be bundling with a number of other services,” Murdoch said, and many have already approached.

The new streaming platform will be run by Pete Distad. At a conference recently, Murdoch had modest initial subscriber projections in the “mid-single digit millions” and year-end launch. It will be “holistic” of all the company’s content including Fox Sports and Fox News.

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