ESPN pulled back the curtain on its long-awaited direct-to-consumer streaming service Tuesday, planning a fall launch at $29.99 per month, or $35.99 for a bundle that will include Disney+ and Hulu.
The service, which will be called ESPN, will live inside a completely redesigned ESPN app.
“As we explored options, we kept coming back to our four letters, ESPN,” said Jimmy Pitaro, who leads ESPN, during a press briefing in Disney’s New York office Tuesday morning, framing the decision as “simple, straightforward, clear.”
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ESPN is also launching a promotional launch price of $29.99 for the bundle of all three services for the first 12 months. In connection with the launch, ESPN will rebrand ESPN+ as ESPN select, and will still cost $11.99.
The company is also offering an annual plan for $299.99, and a no-ads option (for Disney+ and
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