Netflix has more than doubled the number of people watching its ad-supported tier over the last year. At its upfront presentation for advertisers on Wednesday, the company revealed that the $7.99 per month plan now reaches more than 94 million users around the world each month – a big increase from the 40 million it reported in 2024 and the 70 million it revealed last November.
The streaming giant’s ad tier has seen rapid growth since its debut in 2022. As the service grows more comfortable with ads, it’s getting ready to debut more formats by the end of 2026, including pause ads, which it first started experimenting with last year, and interactive ads that appear in the middle of what you’re watching. Netflix stopped reporting how many total subscribers it adds each quarter, but it last said it had over 300 million globally in January.
Amy Reinhard, Netflix’s president
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