Remember the streaming dream we were sold of unlimited ad-free movies and TV shows compared to the commercial-stuffed days of cable?
I’m starting to feel like we bought a lemon, because it appears that Amazon’s Prime Video has quietly increased the number of ads on its content.
According to a report by Adweek , Prime Video has almost doubled the number of ads on its platform from three-and-a-half minutes per hour to six minutes of commercials in the average 60 minutes of watchtime. That’s a big jump.
You may likeThe report sources conversations with ad buyers and documentation seen by Adweek, but has not been officially confirmed by Amazon.
In the report, Kendra Tang, programmatic supervisor at Rain the Growth Agency, said, “[Amazon] told us the ad load would be increasing. That’s been confirmed recently when we noticed more
... Keep reading this article on Tom's Guide .