YouTube is stepping up its fight against one of the most troubling uses of AI: deepfake videos that impersonate real people. The company announced it is expanding its likeness detection technology to a pilot group of journalists, government officials, and political candidates. It’s a move aimed at protecting public figures from AI-generated impersonation.
The feature works somewhat like Content ID for faces. Participants submit a short video and a government ID so the system can learn their likeness. Once enrolled, YouTube scans uploads for AI-generated videos that mimic their appearance. If such content appears, the individual can review it and potentially request its removal.
A new shield against AI impersonation
YouTube first introduced likeness detection for creators in the YouTube Partner Program last year. The company now believes the next priority is protecting public figures whose identities are often used in misinformation campaigns, especially around elections and political discourse.
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