On Wednesday, Apple unveiled its long-rumored “low-cost” laptop, the MacBook Neo. To get to its attractive price point, the machine cuts some corners—it runs an iPhone chip, rather than a Mac chip; it only has 8GB of RAM; the keyboard lacks a backlight; the base model doesn’t come with Touch ID. But none of that really matters when Apple is offering you a brand-new MacBook for just $599—or $499 if you buy through the Education Store. (Given the company doesn’t actually require proof that you’re a student or teacher to shop the Education Store, the Neo, is, effectively, a $500 MacBook. Wild.)
If I were any other computer company, I’d be nervous right now. Apple is, of course, a giant player in the computing space already, but it isn’t the largest. In fact, it’s really in fourth, behind Dell in third, then HP and Lenovo, at least in terms of global
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