I tend to go out of my way to avoid using Meta AI, but today, I gave it a fair shake. That’s because, as reported by Bloomberg, Meta’s AI service is now testing a shopping assistant. The idea is to compete with similar services from AI platforms like ChatGPT or Gemini, where users tap into the power of generative AI to search the web for product recommendations. That’s all fine and well in theory, but in execution, Meta AI’s shopping assistant is a bit of a disaster—even if it is only in testing.
Meta AI’s shopping suggestions are useless
When I tried accessing Meta AI’s web app logged out, I didn’t see the shopping assistant. But once I signed into my Meta Account, a number of additional options appeared—including “Shopping.” When you click the option, a new “Shopping research” option appears in the model selector, alongside “Thinking” and “Fast.” While you
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