EXCLUSIVE: Netflix has made recent cuts to its Europe-based product team, specifically in its Creative Studio department.
The Creative Studio team — essentially the streamer’s in-house creative agency — includes designers and producers who create global marketing, such as in-app trailers, brand initiatives, and content for live experiences. The team bridges content, product and marketing.
We hear from sources that the cuts could number as many as 20+. Some staff were let go and others were repositioned within the company. Netflix declined to comment or confirm numbers.
We’re told by sources that the cuts were part of a re-org, weren’t performance-based exits and represented a relatively small percentage of the overall team. Our sources indicated that international Creative Studio departments aren’t being discontinued and that localisation of marketing remains important for the streamer.
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