
Google and Range Media Partners are getting serious about microdramas — and have enticed some heavyweight Hollywood producers to make these bite-sized stories for them.
The companies’ joint production initiative, 100 ZEROS, announced a slate of scripted and unscripted verticals on Thursday that underscores how seriously some corners of Hollywood are taking the vertical video format. Their programming includes shows from The Bachelor creator Mike Fleiss, American Idol creator Simon Fuller, Charlie’s Angels director and Baywatch director and executive producer McG and Kenan Thompson and John Ryan Jr.’s production shingle Artists for Artists.
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The Bachelor’s Fleiss is producing Dateable, a self-shot reality romance show that will see singles documenting their own dating journeys. Charlie’s Angels director and former executive producer of The O.C. McG is behind a show called Newport Beach that will see the creative “return to Orange County.” Artists for
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