In an upbeat sign for the Oscars, Disney has sold out advertising inventory for Sunday’s telecast, with rates rising by double digits over 2025 levels.
An average 30-second spot on the show is going for more than $2 million, according to a person familiar with the sales process.
Last year’s telecast brought in 19.7 million viewers, the fourth straight gain as the award show regained its footing after Covid. The upswing last year was aided in part by an earlier start time (7 p.m. ET instead of 8 p.m.) and the telecast’s availability on Hulu. Both elements will be in effect again this year, and 2025 host Conan O’Brien is also returning after getting positive reviews.
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