Tinder is trying something a little ironic for a dating app: getting people off their phones and into the real world. The company has unveiled a set of new features, including in-person singles events and virtual speed dating sessions. It is designed to revive interest in online dating and bring users back to the platform.
The announcements were made during Tinder’s first-ever product keynote, where the company outlined several updates aimed at refreshing the app and attracting younger users. Parent company Match Group has reportedly invested about $50 million in product development to support the push.
Why is Tinder suddenly pushing IRL events?
The move comes as dating apps face growing complaints about “swipe fatigue”, which essentially refers to the burnout many users feel after endlessly scrolling through profiles. Tinder executives say the goal is to make dating feel more social again, rather than just another
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