Apple‘s deal with Formula 1 is only one Grand Prix in, but the tech giant is bullish on what it has seen so far.
In a sign of strength for the streaming platform, Apple’s senior VP of services Eddy Cue tells The Hollywood Reporter that viewership for last week’s Australian Grand Prix was up year over year compared to the 2025 race, which aired on ESPN.
“The 2026 Formula 1 season on Apple TV is off to a strong start, with fans responding positively and viewership up year over year for the first weekend, exceeding both F1 and Apple expectations,” Cue says.
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As is typical for Apple, the company declined to give any specific numbers, though last year’s Australian GP averaged 1.1 million viewers for ESPN. The Australian GP is something of an unusual race, given its late-night timeslot, but
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